Mobile Media Clinic
Mobile Media Clinic provides expert training to help PR people get national media exposure, and to help law firms raise their profile by placing stories. Click here for Pr Click here for law
HOW THE MOBILE MEDIA CLINIC WORKS FOR PR AGENCIES
Every journalist has an in-box crammed with press releases. But how many ever see the light of day?
PR professionals clamour to tell newspapers about their clients. Agencies are constantly ringing to pitch ideas and sell in stories.
And the vast majority of those press releases end up in the bin.
Want to know why? It’s simple.
PR people do a great job. You craft a great campaign, but sometimes fall at the final hurdle – selling in the story to a news or feature desk.
That’s where we can help.
We run SellThatStory.com – the online news and features agency. And through our Mobile Media C clinic can offer a unique inside view, from more than 40 years’ combined experience in journalism.
Angela regularly writes for newspapers such as the Daily Mail, specialises in health and is a regular broadcaster on Radio 2, Radio 4 and Five Live.
John ran the picture desk and the syndication desk at the Manchester Evening News. He now sells news content for regional publishers and helps PR agencies place their stories in national papers.
Together we can tell you what you need to know to engage a journalist’s interest. We’ll show you what makes them tick. And we’ll also help you avoid some of the most basic mistakes.
We’ll show you press releases that have worked – and explain why – and we’ll look at the reasons others have failed.
We’ll also do hands-on workshops with your own press releases.
More newspaper coverage is good for you, good for your clients, and good for growing your business.
And the Media Clinic fits in with the way you work. There’s no need to leave the office because we come to you. And because we get straight to the point, we slot neatly into a two-hour morning or afternoon session.
Our sessions include:
v Writing press releases
v Pitching ideas to journalists
v Keeping a tight focus to your message
v Crafting the story
v Recognising a good story
v How news and features desk work
v Thinking like a journalist
v Re-working past stories you haven’t been able to place
v Responding to media requests
v Top 10 ways PRs annoy journalists
We’ll provide you with an unparalleled understanding of how news and features desks work and how best to approach them. And we’ll help you turn your great client story into headlines.
Our Media Clinic comes to you and we charge for our time, regardless of the number attending, making it economical for you.
For further information and details of prices please call the SellThatStory Media Clinic on 0161 660 9404. Or contact either of us directly by calling 07932 610710 for Angela or 07771 957773 for John.
MOBILE MEDIA CLINIC FOR LAWYERS
EVERY solicitor has a story to tell. The problem is that many law firms don`t recognise this .
What`s more, many lawyers have an antipathy towards the Press. They feel that if they deal with the media they will misquoted, run the risk of compromising their client and that they will lose control of their potential story.
All of these concerns may well be valid. But with specialist media training, they needn`t be an issue.
In a competitive world you can’t afford to remain modest about your professional successes – and that particularly applies to law firms.
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Positive exposure enhances your reputation. Millions of people will see what you have achieved.
Journalists may even begin to approach you for comment if you become known as a specialist in a particular area of law.
But the truth is that any case you’re working on could just be the one that the papers want. If it has a strong element of human interest, if it’s is quirky or bizarre, then it’s in with a particularly good chance.
That’s where we can help.
Angela Epstein and John Jeffay run SellThatStory.com – the online news and features agency. And their Mobile Media Clinic offers unique workshops for lawyers who wish to learn about harnessing the power of the Press.
Angela regularly writes for newspapers such as the Daily Mail, and is a regular broadcaster on Radio 2, Radio 4 and Five Live.
John ran the picture desk and the syndication desk at the Manchester Evening News. He now sells news content for regional publishers and helps PR agencies place their stories in national papers.
Together we can tell you what you need to know to engage a journalist’s interest. We’ll show you what makes them tick. And we’ll also help you avoid some of the most basic mistakes.
More newspaper coverage is good for you, good for your clients, and good for growing your business.
And the Mobile Media Clinic fits in with the way you work. There’s no need to leave the office because we come to you. And because we get straight to the point, we slot neatly into a two-hour morning or afternoon session.
Our sessions include:
v Pitching ideas to journalists
v How to stay in control of an interview or story
How to keep ensure your client is protected
v Crafting the story
v Recognising a good story
v How news and features desk work
v Thinking like a journalist
v Re-working past stories you haven’t been able to place
v Responding to media requests
We’ll provide you with an unparalleled understanding of how news and features desks work and how to use them to your advantage. And we’ll help you turn your great client story into headlines.
And we charge for our time, regardless of the number attending, making it economical for you.
For further information and details of prices please call the SellThatStory Media Clinic on 0161 660 9404. Or contact either of us directly by calling 07932 610710 for Angela or 07771 957773 for John.
